We founded this company in 2016 with a vision to cater to unmet demands and requirements of Indian community in providing them with a wide range of ethnic wear (from regular wear to wedding/party wear) with a blend of modernity and tradition and additional services of stitching or customisations as per choice, making it hassle free shopping experience especially for the ones residing away from home so they can feel connected with their culture and traditions by being able to style themselves with perfect outfits as per the occasion, be it a Wedding, Evening Garden Party, Religious Ceremony, Community Gatherings or Festivals.
Our customers are primarily based in United States, Canada, Australia, New Zealand, Singapore, Dubai, Africa etc.
Our Aim is to become preferred online store for Indian apparel by providing products at very competitive prices as we source directly from manufacturers/weavers to consumers without having any intermediaries like wholesalers or dealers which enables us to cut the additional costs and deliver more delightful & cost effective experience to our Customers and Brand Advocates.
As we try to bring the products to you at best prices possible, we are not left with huge advertising budgets, hence we request our customers to spread the word through their own experience with us to enable us to continue providing the best quality at the best price.


Jaspreet Kaur Rathore